Copywriting for Scotland’s travel and tourism industry
If you have a business in Scotland’s travel and tourism industry let me tell your story to the world. As part of your marketing strategy I can write a range of unique material for your website. This includes targeted SEO blog posts to keep your site fresh, destination and attraction guides to provide essential information and the all important calls to action designed to increase enquiries and drive more direct sales.
Scottish hotel copywriting
Your site should be well written with bags of personality, it’s your shop window and first impressions are vital. Hotel copywriting should combine all the emotion of travelling with the need to drive more enquiries and more direct bookings. What are the benefits to the visitor of staying at your hotel? Good copywriting answers that question.
Copywriting for tour operators
In a crowded marketplace your website has to stand out from the crowd. Your copy should be descriptive and informative clearly showing your expertise, your unique selling points and all the benefits to the customer of taking your tour.
Other travel and tourism
If it’s Scottish travel and tourism, in whatever shape or form, I can write it for you this might include restaurants, pubs and cafes, speciality shops selling ‘Scottish’ merchandise.
Travel and tourism marketing agencies
If you need an experienced travel writer with experience of writing for marketing agencies then get in touch. I’ve worked with a number of agencies to create destination marketing articles, blog posts and guest posts for some of the biggest names in the industry including Expedia and Tui.
If you are an overseas travel and tourism company that wants to connect with a Scotland audience then I am the perfect go between.