A well-written feature article, as part of a marketing strategy, can benefit your company in a number of ways. As part of your website, regular newsletter or specific promotional campaigns it will give existing and potential customers a comprehensive view of your business, its products and services, much more so than a typical blog post.
Because Google likes what it calls in-depth content, feature articles help improve search engine rankings, driving more traffic and potential customers to your site.
A feature article is designed:
- to inform
- to explain
- to analyse
- to advise
- to persuade.
If you see the benefits for your business, we can create compelling feature articles, written in an appropriate style and authentic tone of voice, on almost any subject. To find out more about the benefits of feature articles for your business, please get in touch.