NG Writing Services, run by Scottish Borders copywriter Neil Gunn, provides a blogging service for business.
Why should your company start a blog?
Blogging is now a vital tool for business, ask some of the corporate giants. However it’s not just for the big boys, managed properly a blog can also be an effective marketing tool for a small business.
Posting interesting and useful customer information is the only way to increase readership. Copy that is optimised for your key phrases, linked to your main website and posted on a regular basis has a much better chance of succeeding. A successful blog builds better customer relationships which mean a greater potential for increased business.
A business blog should have some key aims, so if you are in the widget business, the blog, with your customers in mind, should be focused on your company its widgets and associated products. What better chance to tell the world how good your products are and how much better and less expensive they are compared to your competitors.
For me the beauty of a business blog is the capacity for the reader (potential customer) to interact with you through a comments facility. They can make comments, ask questions and you can reply. It’s priceless.
Many blogs are enthusiastically begun, only to falter because they are subsequently neglected. It takes real commitment to develop a successful business blog because it only works when you make regular posts.
If all this sounds like the way forward for your company but you lack the time to see it through, why not hire me to write the content for you?