Neil Gunn is a Scottish Borders copywriter who provides creative marketing copy and editorial for small businesses, mainly in Scotland’s heritage, travel and tourism sector.
I’m a great believer that my About page should be as much about you, my current and future customers, as me. After all copywriting should always be about benefits to the customer and not an opportunity to blow your own trumpet – well not too loudly.
It’s likely you’ll work in a small business, a busy owner or manager with little time to attend to writing and marketing. Or you might just be unsure of the best way forward. You will probably work in the Scottish heritage, travel and tourism sector – in the widest possible sense. (This is now my primary area of expertise) But if you don’t and still like the sound of what I offer get in touch for a chat.
The goals of NG Writing Services
- To bring more potential customers to your website. By writing for your target market I’ll build your authority in the sector and consumer trust in your business.
- To ensure authenticity. For Scottish travel and tourism customers you get a Scot writing about Scotland, not a writer from a far-off land who has never set foot in the country. But you get all the technical stuff too – SEO, keywords, style, tone of voice etc.
- To be affordable. We’re not a big city agency with large overheads. We work with small businesses and service professionals, not large multinationals and our prices reflect that.
- To be easy to contact. If you ever need support, we’re only a phone call or email away.
- To provide a range of writing services. Nothing off the shelf, all bespoke. This includes copy-editing which is ideal if you just need somebody to polish your own copy to make sure it’s clear, accurate and free of errors.
- To always meet deadlines. We get things finished on time and have never missed a deadline.
- To be the perfect go-between for overseas businesses who want to connect with their Scottish audience.
- To take pride in our work so that you reap the benefits.
Okay that’s enough about you the rest is all about me.
In the late-1990s I breathed a big sigh of relief and left the world of retail management to retrain as a journalist. Two-and-a-bit years later I was offered my first job as a junior journalist on a local paper. Had I taken it I would have reported on the fascinating world of obituaries, petty crime and other local events. I would also have been the oldest junior reporter in town.
So instead I moved on to teaching – communications and journalism – yes, the college I had graduated from asked me back to teach the course. I learned so much in the process. But like management and junior journalism, teaching was not for me.
Instead I turned to copywriting and 20 years down the road I am still copywriting. In that time I’ve written some serious material for Glasgow and Edinburgh Universities and the Scottish Government. I’ve also provided research for BBC Radio 4 on the subject of Napoleonic prisoners of war held in the Scottish Borders. Who would have thought that anybody might be interested in such an obscure area of Scottish history.
I’ve written for publications in the UK, America, Canada and Australia. I’ve written about marketing, random number generators, art galleries and games of bingo. I’ve gained experience writing travel for some of the big boys – Expedia, Tui and Citalia. And much more besides.
More importantly I’ve researched and written feature articles on Scotland’s history and heritage for the American market, and articles, again on Scotland’s history and heritage for websites and magazines. I’ve presented my material to a representative of the Court of the Lord Lyon, the body responsible for heraldic affairs in Scotland, run a worldwide PR campaign on behalf of an American/Scottish arts and heritage organisation and helped to produce one of the events held during the 2019 New York Tartan Week.
In a new venture I’ve started my own travel and tourism site focused on Edinburgh – Truly Edinburgh – still a work in progress.
Never stop travelling
Travelling is in my blood as is the history and heritage of my country. I’ve explored Scotland from the Borders to the Highlands visiting castles and cathedrals and enjoying some of the country’s best-loved attractions. I’ve stayed in 5-star hotels, intimate guesthouses and wet and windy campsites. Although I have never had a deep fried Mars Bar I’ve tasted some of the best cuisine there is. Scotland has so much to offer an enthusiastic gastronome.
Further afield, I’ve explored historic buildings and beautiful places in many of Europe’s great cities. In North Africa, I’ve walked in the Sahara and taken tea with the Bedouin.
In the Middle East I’ve dipped my toes in the Red Sea, Dead Sea and the River Jordan, explored Nabatean ruins in Jordan, holy places in Israel and historic sites in the Palestinian Territories.
This is only some of the experience I bring to the copywriting table.
You can find me on Twitter and LinkedIn as well. Being a copywriter in the Scottish Borders I work on GMT but because I have customers in the United States, I often have conversations at odd times of the day even if that means starting early or staying up late – that’s the beauty of being your own boss.
If you would like to dip your toes in the water why not order a £99 content audit, it’s a good starting point. Otherwise just get in touch.
Discover more about Scotland on my site Truly Edinburgh
|Famous Scots in History||Edinburgh blog posts|
|Things to do in Edinburgh||Kings and queens of Scotland||Scotland's History|